PRISM AWARD

Celebrate. Inspire. Strengthen. Measure.

The PRISM Award – Public Relations and Image Strategy Merit is Rotary District 7090’s signature recognition for clubs that demonstrate excellence in Public Image. It’s more than a certificate—it’s a celebration of how your club shares Rotary’s story, values, and impact with the world.

This initiative encourages clubs to strengthen their visibility, use strategic communication tools, and adopt branding best practices—all while highlighting the powerful work you do in your community and beyond.Add text here

Why We Started PRISM

 

The inspiration behind the PRISM Award came from a simple question:


What if more people knew the good that Rotary does?

 

Our clubs are quietly changing lives — organizing food drives, supporting youth leadership, funding scholarships, aiding global health initiatives — but too often, these powerful stories stay within club walls. When communities don’t see or hear about what we do, they miss out on the opportunity to join us.

 

The PRISM Award helps fix that.

 

By supporting clubs in sharing their stories more effectively, PRISM strengthens our district’s visibility, relevance, and reputation. And when we communicate our impact clearly and consistently, we also make Rotary more inviting.
 

We believe that when people truly see what Rotary does, they’ll want to be a part of it.

 

Stronger Public Image = Greater Community Awareness = Increased Membership.
 

It’s a win for everyone — and a strategic step toward Rotary’s long-term growth and sustainability.

How it Works

Each month, clubs are challenged with a new Public Image task — practical, achievable, and designed to build a strong foundation. From conducting a Public Image Audit (July’s kickoff task) to improving social media engagement, showcasing service impact, or aligning with Rotary branding, the journey is both educational and rewarding.

 

Clubs will be eligible for Bronze, Silver, Gold, or Platinum awards based on the number of completed tasks — with special recognition at the end of the Rotary year and highlights featured in District newsletters, the website, and social media.

 

MONTH
TASK
DESCRIPTION
START DATE
END DATE

JULY

Public Image Audit

Conduct an audit of your club’s online resources — social media, website, cloud storage, email accounts, ClubRunner, and printed materials. Document who has access, who is authorized to manage them, and whether consistent Rotary branding is being used. Also, assign a Public Image Chair or point person to lead your club’s public image efforts.

July 1st. 

October 31st. 

AUGUST

Public Image Plan

Lay out where you are going to spread the word about what your Club is doing, what is your club story, when are you going to share it and what vehicle(s) are you going to use to deliver the news. Plan it out and don’t forget to make sure you have help sharing all your awesome Public Image content in all your various news platforms

15th June

30th October

SEPTEMBER

Content Calendar

Create a Content Calendar so everyone knows what and when the Public Image focus will be each month while also designing a set communication plan as part of your club calendar and Public Image plan, so that everyone is always on the same page about communication needs, what will be shared and when

15th June

30th October

OCTOBER

World Polio Day

Share one or more images/graphics of what your club did for World Polio Day to educate your community about Rotary’s efforts to End Polio Now and/or to support the PolioPlus Fund

15th September

30th November

NOVEMBER

Foundation Month

How is your club spreading awareness of the crucial work that our Foundation undertakes in our local communities and across the globe every single day and the importance of supporting our Foundation

15th October

30th December

DECEMBER

Feedback

Provide feedback on how the District 7090 Public Image Team have supported your efforts to enhance your public image and how we can further assist you – What are we doing well? How can we improve? And what type of content would be beneficial as you share your Rotary story?

15th November

30th January

JANUARY

Rotary Brand & Learning Centers

Your experience with both the Rotary Learning Center and its range of Public Image courses and/or learning plans offered, as well as, the Rotary Brand Center and the Public Image resources its offers your club for everyday use as well as toward the Rotary Citation

15th December

28th February

February

Rotary Showcase

Your experience using Rotary Showcase as a means to share your club service projects and activities as a means of telling your club story and enhancing its public image

15th January

30th March

March

People of Action Posts

Showcase your use of the People Of Action campaign and examples of posts you have made on your social media accounts that have the highest engagement

15th February

30th April

April

Incoming Chairs

Share the names and email addresses of your club’s Incoming Club Public Image Chair, Secretary and President

6th March

30th April