LAKE FISHING RETURNS
One door shut – another opened. Using some of an old and lots of new we rebranded a Lake Ontario Fishing Derby. If not for some stalwart members of the old derby, we may have sunk as the new committee members brought organizational and marketing skills but – zero – fishing derby experience. The team came together every Tuesday evening to make a year’s work happen in three months. We could not overcome the negative press from Lake Ontario flooding, however, they did work hard to ensure all knew that south shore was open for business. It worked! Our registrations were up, our sponsorships increased and the prize table had some significant items. Our awards celebration attendance was up and all of our club members had a role in the success of this event. We look forward to even more successes as we continue to seek new ideas and embrace social media to open up a whole new market. We hope to have a real presence of Rotarians participating in our August 1 – 16, 2020 fishing derby. How about you joining us next August?