The Logo was Created by Riki Salam, an Australian artist and graphic designer specializing in contemporary Indigenous art, design, and communications. He also created the 2023 Rotary International Convention logo which will be held in Melbourne, Australia, thus connecting the two by a shared visual language.
The centre circle in aboriginal culture signifies our connections to one another. The dots around it represent people, and there are seven because of Rotary´s 7 Areas of Focus.The circle and the dots together become a navigation star – our guiding light. The solid line underneath is what is referred to as a “digging stick” and it is used when doing hard work. And since Rotary members are people of action – it represents a tool for getting things done.
The chosen colours of green, purple, and white are not necessarily connected to aboriginal culture.
There are several ways to interpret the colours: Purple for example stands for polio eradication, green for the environment, the newest addition to our areas of focus, and white for peace, our core mission. Together, they are the colours of the women’s movement, the Suffragette – a subtle nod to this history as Jones pointed out, since she will be the first female RI president.
President-elect Jennifer Jones also asked the 2022-23 Governors to use one, two, or all three of the colours when dressing for official events instead of using a theme jacket. “As we celebrate diversity, equity and inclusion, I wanted all of us to be able to express ourselves differently in what we wear, but still have connection,” she explained.
“Imagine, a world that deserves our best where we get up each day knowing that we can make a difference.” RI President-elect Jennifer Jones
“Imagine, a world that deserves our best,” Jones told incoming district governors virtually on 20 January, “Where we get up each day knowing that we can make a difference.”